Territory Mapping was founded by Anthony Willoughby and Jo Owen who between them have worked with and researched the corporate and ancient tribes of Asia, Europe and America for over fifty years.

Jo Owen

JO OWEN is a one of the Founders of Territory Mapping, of the MAC Partnership (www.macpartnership.com) and the Leadership Partnership (www.leadershippartnership.com) He is a co-founder and board member of Teach First, UK, (www.teachfirst.org.uk) and is also a highly sought-after executive educator.

He has spent many years working with over 50 of the world's best, and one or two of the world's worst, organisations and researching tribes in Papua New Guinea, East Africa and West Africa.

Jo co-founded Teach First as a way of encouraging young promising graduates to develop leadership skills from an early age. Teach First recruits top graduates to teach for two years in disadvantaged, inner-city schools. In its first year in the UK, it entered The Times top 100 employers list, beating 80% of FTSE 100 companies.

As an executive educator, Jo works globally across a variety of management issues. He has pioneered the use of Mapping as a way of diagnosing and solving key issues faced by management teams. Equally at ease in strategy and implementation issues, he has a particular expertise in the development of Leadership programs for top managers.

A financial services specialist, he has also created a new business bank, which now trades as HBOS Business Banking.

He was formerly a strategy partner in Accenture's financial services group. Before that, he worked for ten years with Gemini Consulting, where he was a partner and, for two years, the leader of Gemini Japan.

Jo is the author of How to Lead, published by Pearson in March 2005. 

He is the author of two other popular management books, Hard Core Management and Management Stripped Bare (Kogan Page). He also writes a column on leadership for Director magazine, and his work has appeared in the Financial Times and the Daily and Sunday Telegraph and many magazines.

Jo earned his MA at Queens' College, Cambridge, and his MBA at London Business School.

He currently lives in London.

Anthony Willoughby

Anthony Willoughby was born in England in 1950 and brought up in Africa. Anthony clearly remembers taking paddle steamers down the Nile, being nearly eaten by lions, trodden on by elephants and keeping pet scorpions.  After Africa he spent ten years at English boarding schools where he did not distinguish himself, when he was 17 he was told he was ‘far too stupid to go to university’ and so went on an exchange scholarship to a US high school. 

After a year in New England he hitch hiked 20,000 miles round North and South America.  He returned to the UK in 1970 where he found enthusiasm there was ‘a certifiable mental disorder’ and thus in 1973 at the age of 22 he headed for Japan with a one-way ticket on the Trans Siberian express. With him he had 30 agencies for various products, including second hand Rolls Royces, hospital Beds, etchings, and pumping equipment. Six months after arriving in Tokyo he joined an Englishman already there and together they built an Asia wide sales promotion business. One of his jobs was to manage Katsumi Suzuki, the world skipping champion who could skip 176 different ways. 

In 1980s to fend off boredom and an ever-expanding waistline, and discover more about his ‘territory’ Anthony embarked on a variety of journeys and expeditions, which included climbing Mt. Mustagh Ata in western China a 7,546 metre (24,575ft.) peak without oxygen or porters. Based on these expedition experiences, and inspired by a complainer on one of these expeditions to Papua New Guinea, he established the I Will Not Complain team building and leadership development programs in Japan in January 1989. Since then, IWNC has grown to over 60 employees, with offices in Tokyo, Beijing, Shanghai, Hong Kong, Singapore and Taipei.  In 1998 I Will Not Complain was voted training company of the year in China.  (www.iwnc.net)

After twenty five years in Asia Anthony sold IWNC and returned to the UK in 1999 to work full time on developing his Territory Mapping concept that evolved from discussions Anthony had in remote villages in Papua New Guinea and Kenya.  The process enables businesses to simplify complex issues by mapping their ‘corporate territory’. These Territory Mapping sessions have now been attended by over 2,000 company employees and tribes people on four continents.

Anthony has featured in documentaries on Star TV, CNBC and CNN and articles about his entrepreneurial activities have appeared three times on the front page of the Asian Wall Street Journal as well as in the Financial Times, the Economist and many other international publications. He has written a book on his experiences and the evolution of his ideas called In Search of Inspiration. His amusing and anecdotal speeches have been very well received by a variety of audiences in Asia and Europe.

Anthony’s journeys and experiences have included: A three week camel trip in Kenya – a week dog sledding in Alaska – two weeks staying in villages in Papua New Guinea – New Years eve in a tent on Baffin Island (60 degrees North, temperature –40c, four hours of daylight) – climbing Mt. Fuji 25 times and taking over 500 people on the stroll to the top, including his four year old son – a week in the Japanese Hell Training school – Skied the Haute Route, skiing most of the way from Chamonix to Zermatt – Going to Sikkim in the Himalayas to stay with the King – Hitch Hiking 300 miles in China before falling out of a window and dislocating his pelvis – On another hitching trip in China, Hitch hiking 2,000 miles across Tibet and along the Silk Road from Lhasa to Kashgar - Climbing Mt. Wilhem in PNG, 4,508 metres – Walking from the Fly to Sepik Rivers in PNG, when I Will Not Complain was inspired - Climbing a number of 4,000 metre peaks in the Zermatt area on his honeymoon – Climbing Mt. Kilimanjaro, Mt. Kenya and Mt. Stanley the three 5,000 metre peaks of Africa in a month – Climbing 7,546metre (24,547ft) Mt. Mustagh Ata in China without porters or oxygen – Skiing the last 80 kms to the North Pole – Organizing a camel expedition through the centre of the Taklamakan Desert in China.   He has also hitched on all five continents and done over 35,000 miles of hitch hiking in total.  He has also done 94 parachute jumps of which over sixty were free fall.  He speaks reasonable French, Spanish and Japanese.